Amplifying the voice of translated literature.
The Problem
Clevo Books, an independent publisher of translated literature in Cleveland, Ohio, struggled to expand their reach and promote their unique collection of translated foreign language books.
Despite their niche focus and positive reviews, they lacked effective outreach and promotional strategies.
The solution
Daxia Digital crafted a digital marketing strategy to boost online visibility and drive sales for Clevo Books:
A Meta advertising campaign targeted book lovers and readers of translated literature with engaging ads that highlighted their diverse collection and high-quality translations.
We used a multi-platform approach, placing ads on Meta, LinkedIn, and Nativo to reach a wider audience and maximize ROI.
We also implemented active community management to interact with potential customers and build brand loyalty.
The RESULT
Our comprehensive digital marketing strategy significantly improved Clevo Books’ online presence and engagement. The B2C campaigns saw dramatic increases in clicks and click-through rates, while maintaining cost-efficiency. The Meta Ads campaign, in particular, showed exceptional performance with a 4,257.7% increase in clicks and a 3,088.9% increase in CTR.
The introduction of LinkedIn and Nativo ads further diversified Clevo Books’ marketing channels, providing valuable insights into platform performance. These platforms showed 100% increases across all metrics, contributing to expanding Clevo Books’ reach to different audience segments.
Scope of work.
- Paid social media
- Asset development
- Community management
