Growing a publisher’s social media impact.
The Problem
Oni Press is an independent publisher specializing in comics and graphic novels with a particular focus on those aimed at marginalized communities.
They have a large, active following but didn’t have the manpower internally to grow their social media following or engage with fans.
The solution
Daxia undertook a large-scale organic social media content program, posting daily across Facebook, Instagram, TikTok, and Twitter. We created graphics and videos highlighting new and existing titles, and handled daily engagement with fans.
The RESULT
During our engagement, the cross-platform audience grew by 506% and the incoming message volume increased by 82%. Overall engagement grew 18%, with a huge jump (345%) on Facebook.
Scope of work.
- Organic social media
- Asset development
- Community management
Savannah and the Daxia team were an essential component of Oni Press’ social media and digital marketing growth during my time working with them! The Daxia team worked hard to integrate our principles, emulate the tone and character of our brand, and provide actionable input and feedback that we found invaluable. Savannah leads a team that is knowledgeable, collaborative, and above all else, incredibly kind and ethical. I trust Savannah as a business partner and individual, and am proud to recommend Daxia Digital to anyone looking for digital marketing assistance.
– Holly Aitchison, Consumer Marketing Manager (former), Oni Press