Social Media

With just the right mix of original, user-generated, and 3rd party content, we develop monthly social media calendars, prepare images, and schedule posts that engage the community. We can also update your YouTube channel’s current videos in accordance with best practices.

We’ve been managing social media for brands since 2006, both organic and paid. We can even handle customer service issues that arrive via your social platforms.

What’s Included
  • Organic posts
  • Asset creation
  • All social platforms
  • Post scheduling
  • Community development
  • Customer service
APPROXIMATE TIMELINE
Month
1
We dive deep into your current social presence, figure out who your audience really is, and create a content strategy that makes sense for your business. We’ll establish your brand voice and create your first content calendar.
Month
2
Content implementation begins. We’ll establish posting rhythms, monitor engagement metrics, and make early adjustments based on audience response.
Month
3
Community growth tactics implementation. We’ll refine content based on performance data and begin more active community engagement strategies.
Month
4
Strategy optimization. We’ll analyze comprehensive performance data, identify winning content patterns, and scale successful approaches.

Email Marketing

Do you have an email list but no time to make use of it? Want to develop an email list but aren’t sure where to start?

Do you need automated drip campaigns to re-engage customers, welcome new subscribers, encourage upsells, or prevent cancellations?

We work with all major platforms, including Klaviyo, MailChimp, ActiveCampaign, HubSpot, SalesForce, and Constant Contact.

What’s Included
  • Newsletters
  • Sales campaigns
  • Re-engagement campaigns
  • Welcome automations
  • E-commerce automations for abandoned cart & browse, etc.
APPROXIMATE TIMELINE
MONTH
1
Platform assessment, list audit, and strategy development. We’ll establish key segments, design templates, and create your automation roadmap.
MONTH
2
Implementation of primary email flows and first newsletter/promotional campaigns. We’ll establish baseline metrics and identify early optimization opportunities.
MONTH
3
Advanced automation implementation. We’ll refine campaign elements based on data and implement more sophisticated segmentation strategies.
MONTH
4
Performance optimization. We’ll conduct comprehensive data analysis, implement advanced testing protocols, and deliver ROI reporting with recommendations.

Advertising

Let’s face it: it’s hard to grow without advertising. But ad platforms are complex and there are so many of them!

Whether it’s Facebook, Instagram, Google, Bing, Pinterest, Reddit, LinkedIn, TikTok or X, we’ve run ad campaigns there.

We handle every aspect of your campaign. We design creative, deploy ads, develop landing pages, and manage campaigns for the most effective use of your ad budget.

What’s Included
  • All social platforms
  • Google & Bing
  • Reddit
  • Audience definition
  • Custom landing pages
APPROXIMATE TIMELINE
MONTH
1
Account setup, audience research, and campaign strategy development. We’ll establish baseline metrics, create initial ad creative, and develop landing pages.
MONTH
2
Campaign launch and early performance monitoring. We’ll implement A/B tests across creative elements and audience segments.
MONTH
3
Data-driven optimization. We’ll scale high-performing ad sets, refine targeting parameters, and implement conversion rate improvements.
MONTH
4
Advanced optimization and expansion. We’ll implement sophisticated retargeting strategies, optimize for customer lifetime value, and deliver comprehensive ROI analysis.

Strategy

From landing pages to email marketing to social media, Daxia designs campaigns that ensure all aspects of your digital brand are working together to find potential customers, build an audience, and sell products.

Based on your business goals, we craft strategies designed to reach your target audiences with messaging, images and content that make them say YES!

What’s Included
  • Strategy
  • Go-to-market planning
  • Digital audit
  • Competitive analysis
  • Campaign ideation
  • Awards submissions
APPROXIMATE TIMELINE
MONTH
1
Discovery and analysis. We’ll audit your current digital presence, analyze competitors, and conduct stakeholder interviews to understand business objectives.
MONTH
2
Strategy development. We’ll create your integrated digital strategy, including channel prioritization, messaging framework, and tactical roadmap.
MONTH
3
Implementation planning. We’ll develop detailed execution plans, establish measurement frameworks, and align resources for execution.
MONTH
4
Launch support and optimization framework. We’ll help kick off implementation, establish regular review processes, and create a framework for ongoing optimization.

SEO & Google Ads

Do you need to boost the amount of traffic to your website? Looking for new content for your site but overwhelmed by the amount of work it involves?

We conduct site audits, carefully research keywords, then conduct an ongoing program of refinements that drive traffic and improve search rankings.

What’s Included
  • Technical SEO audit
  • Website optimization
  • A/B page testing
  • Keyword research
  • Google Ads management
  • Search performance tracking
  • SEO- and AI-friendly blog posts
  • Whitepapers & eBooks
APPROXIMATE TIMELINE
MONTH
1
Complete SEO audit and paid search strategy development. We’ll analyze your current search presence and identify high-opportunity keywords and campaign structures.
MONTH
2
Technical SEO implementation and initial ad campaign launch. We’ll optimize your website foundation while launching targeted paid search campaigns.
MONTH
3
Content optimization and campaign refinement. We’ll enhance on-page content and refine ad targeting based on initial performance data.
MONTH
4
Advanced optimization and scaling. We’ll implement advanced SEO strategies and scale successful paid campaigns while providing comprehensive performance analysis.

Training

Don’t start from scratch with every new hire. Let us create training, processes, and guidebooks for your digital and social marketing, and reduce the time spent to bring new staff members up to speed

Our training guides walk your staff through every step of implementing a digital strategy, with best practices and tips we’ve learned in our many years of practice.

What’s Included
  • Training guides
  • One-on-one sessions
  • Group training sessions
  • Employee mentorship
  • Monthly consulting calls
  • Customer service
APPROXIMATE TIMELINE
MONTH
1
Needs assessment and curriculum development. We’ll meet with staff responsible for the areas we’ll be training, identify key skill gaps, and develop a customized curriculum that fits your team’s specific needs.
MONTH
2
Content creation and review. We’ll present the curriculum for approval, then write comprehensive training guides and materials. Your team reviews everything and we incorporate their feedback to ensure it all fits your workflow.
MONTH
3
Training delivery and initial support. We’ll conduct hands-on training sessions with your staff, covering everything from strategy to execution, then provide immediate follow-up support as they start applying new skills.
MONTH
4
Knowledge reinforcement and transition to independence. We’ll help troubleshoot any challenges and transition your team to self-sufficiency, with optional monthly mentorship calls available for ongoing support.

Services

Not sure what you need?

No problem. A scoping call is the perfect first step. We’ll dig in, ask smart questions, and help you find the right path forward.

Talk to our team