High Science
THE PROBLEM
High Science, a groundbreaking TV series about cannabis, faced several challenges in reaching its target audience and achieving its business goals.
The show aimed to educate viewers about the scientific and medicinal uses of cannabis, change the minds of regulators and voters, and reach people seeking alternative medicine. However, these objectives were hampered by
societal stigma and legal restrictions.
THE SOLUTION
Daxia developed a comprehensive digital marketing strategy for High Science, focusing on social media campaigns to educate the public about cannabis’s medicinal benefits.
The approach included organic content creation, paid advertising, and community engagement across Facebook, Instagram, and Twitter/X.
We created a combination of organic and paid social posts, with daily community building.
THE IMPACT
The results were remarkable. Organic social media saw massive growth, with impressions increasing by 72,469% and engagements by 4,216%. Paid social media efforts were equally successful. With a small budget, the campaign achieved 4.7M impressions and reached 2.7M people.
