Dino Ranch
THE PROBLEM
Boat Rocker Media was about to launch a new animated show on Disney Junior, aimed at preschool kids.
In addition to traditional PR, they wanted to achieve fast, aggressive growth on the show’s social media channels to drive adoption of the show among parents.
THE SOLUTION
Daxia partnered with PR agency 42West (previously BHI) to launch social media profiles on Facebook, Instagram, Twitter/X and Pinterest.
We created a combination of organic and paid
social posts, with daily community management.
THE IMPACT
In just over a month, Daxia’s work generated 2M impressions, with 22K individual fan engagements. In the first three quarters of 2021, our social content generated almost 19M impressions and 1.6M engagements.
Throughout the launch year, Daxia aggressively drove tune-in to the show and engagement on social platforms using posts, stories and paid ads, giving Dino Ranch a significant lead over its much larger competitors.
