Scope: Social media strategy / Competitive analysis / Employee training guide
Houndstooth Coffee
THE PROBLEM
Houndstooth Coffee is an upscale café chain in Texas serving high-end coffee and food. They came to Daxia because their social media was somewhat scattered and without direction.
THE SOLUTION
Daxia created a detailed social media strategy document for employees to follow, including content themes, hashtag research, platform advice, posting cadence, and asset guidance.
THE IMPACT
To aid employees in implementing this strategy, Daxia also designed the Houndstooth Coffee Social Media Training Manual, which teaches employees how to write and schedule posts via Sprout Social, how to conduct community management, what numbers to analyze in reports, and a step-by-step workflow for managing a hospitality social media program.
