Abrams ComicArts
THE PROBLEM
Abrams ComicArts (ACA) had dormant social channels requiring revitalization, while newly launched manga imprint Kana needed complete digital brand development from scratch.
Both brands required specialized comic book marketing expertise and authentic community connections, launching at NYC Comic Con in October 2024.
THE SOLUTION
Daxia Digital developed a comprehensive dual-brand strategy across organic and paid social media that created Kana’s social presence from the ground up while revitalizing ACA’s dormant channels.
We also worked with Darren Aronofsky’s team, using our experience in content marketing for publishers to create a strategy for the upcoming Human Nature series.
THE IMPACT
Through carefully written posts across platforms and strategic community management, we achieved remarkable results:
- Combined organic performance: 2.8M impressions with 3.7% engagement rate (185% above industry benchmark)
- Follower growth: 873 new followers representing 2,029% increase
- Kana achieved exceptional 10.6% engagement rate despite being brand new
Our paid advertising delivered exceptional efficiency with ACA’s Meta campaigns achieving 1.99% CTR (2X industry benchmark) at $0.17 CPC, while Kana’s Meta performance reached 9.19% CTR at just $0.06 CPC. Google Ads generated 4,000 clicks for ACA with 8% interaction rate.
