Forge Books
THE PROBLEM
Forge Books, part of the Tor Publishing Group, is committed to smart commercial reads, especially thriller, suspense, mystery, historical fiction, general fiction, and narrative nonfiction.
Coming into the Christmas season, Forge wanted to promote three holiday books by one of its most popular authors, but turnaround time was tight. They needed an agency with experience in using paid social for publishers, who could hit the ground running.
THE SOLUTION
Forge hired Daxia to place Facebook and Instagram ads to promote holiday buying of three books by #1 New York Times bestselling author W. Bruce Cameron.
Mr Cameron had worked with Daxia before, and recommended us to promote his titles.
THE IMPACT
During the month-long campaign, our ads reached 260K people with 600K impressions. We generated 13K clicks to the Forge Books landing page at an average cost of $0.23 per click. Forge was so happy with this campaign that they hired Daxia again in May to conduct a further paid social campaign for the same author.
