Benihana Restaurants
THE PROBLEM
Benihana, the renowned Japanese-themed restaurant chain famous for its teppanyaki-style dining, faced a critical challenge in recruiting new talent for its expanding locations.
With plans to open new restaurants and maintain its high standards of interactive dining experiences, Benihana needed to attract qualified candidates efficiently and effectively. The company required a targeted approach to reach potential employees and drive traffic to their event pages for hiring initiatives.
THE SOLUTION
Daxia Digital developed a comprehensive paid social media strategy to address Benihana’s recruitment needs.
We conducted in-depth audience research to target potential candidates effectively, and crafted three distinct ad campaigns tailored for Facebook and Instagram, focusing on general hiring and location-specific recruitment for new Benihana restaurants in Addison TX, Conroe TX, and Temecula CA.
THE IMPACT
We conducted multiple recruitment campaigns for Benihana restaurants:
- Addison, TX Location Campaign – 4 weeks
- General Hiring Campaign – 4 weeks
- Conroe, TX Location Campaign – 6 weeks
- Temecula, CA Location Campaign – 6 weeks
Our strategic approach yielded impressive results for Benihana’s recruitment campaign. We reached 867K people and generated 2.82M
impressions. The hiring events in each city drew far more people than in previous years, and all positions were filled.
