Social Media
How to Improve Brand Awareness with Social Media
Are you struggling to justify brand awareness efforts in your marketing mix? Discover why social media brand-building creates lasting value beyond immediate sales metrics and how to implement it effectively. TL;DR Brand awareness shortens sales cycles, builds resilience, and boosts…
Email Marketing
Know How Your Email Marketing Should Make Customers Feel
I received this email from Starbucks a couple of years ago. It’s a standard “year in review” type email, of the kind sent out by numerous brands. Looks fairly average, right? How do you think Starbucks wants me to feel…