Daxia Digital

How to Choose Social Media Platforms for Business

Hand reaching toward a digital interface filled with social media icons, symbolizing strategic selection of the right platforms for brand marketing.

I just got off a call with a CEO who’s frustrated because their TikTok isn’t working. They’ve been posting for six months and have 127 followers. “But our biggest competitor has 15,000 TikTok followers,” he said. So we looked up their competitor’s account. Yeah, 15,000 followers. But their latest video? Posted three weeks ago. Got … Read more

How to Improve Brand Awareness with Social Media

Are you struggling to justify brand awareness efforts in your marketing mix? Discover why social media brand-building creates lasting value beyond immediate sales metrics and how to implement it effectively. TL;DR Brand awareness shortens sales cycles, builds resilience, and boosts the impact of your other marketing. Choose platforms that align with your audience, and focus … Read more

Know How Your Email Marketing Should Make Customers Feel

Starbucks 2022 year-in-review summary for a customer named Savannah, highlighting her favorite drink (Venti Strawberry Açaí Refresher), 168 store visits, and 3,536 Stars earned.

I received this email from Starbucks a couple of years ago. It’s a standard “year in review” type email, of the kind sent out by numerous brands. Looks fairly average, right? How do you think Starbucks wants me to feel when I read this email? My guess is that they want me to be happy … Read more