JUST THE PLOT, NO FILLER
Marketing for publishing companies
Transform your business without transforming your headcount.
Looking to transform your digital marketing results? You’re in good company. We’ve helped leading publishers turn their digital presence into a revenue driver. Our team has deep roots in both publishing and marketing, delivering measurable growth for clients across comic books, manga, graphic novels, and traditional books.
Brands we’ve supported
Does this sound like you?
“We know we need to improve our marketing, but our team is spread too thin already.”
“Our marketing budget is tight, but we need specialist expertise.”
“Our expertise is in publishing, not digital marketing.”
“We need results now, but we can’t afford expensive mistakes.”
“There’s so much data, but we’re still guessing.”
“The industry’s moving fast, and we’re falling behind.”
We get it. You’re expected to market like a digital agency, but that’s not what your team was built for. Daxia steps in with the strategy and support to help you do more—without burning out.
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Savannah and the Daxia team were essential to Oni Press’ social media and digital marketing growth. They worked hard to integrate our principles, reflect our brand’s tone, and provide actionable, invaluable feedback.
HOLLY AITCHISON
Formerly Oni Press
How we help publishers move faster and smarter.
We’re the extra team you wish you could hire, bringing you:
01
Deep publisher marketing expertise (plus two authors on staff).
02
Proven strategies from working with publishers like you.
03
A full team of experienced specialists for less than one full-time hire.
04
Ready-to-use templates and established processes.
05
Clear communication and reporting.
Ready to move faster?
OUR WORK
Real results from publishers like you.
Oni Press
Forge Books
Humanoids
Clevo Books
Abrams ComicArts
Abrams Kana
Our services: the complete package.
Think of us as your instant marketing department upgrade. No training required, no productivity dips, no waiting months to see results. Just strategy, ads, and content marketing customized for publishers.
Strategy that actually goes somewhere
We know you’ve probably had your fill of “strategy sessions” that lead nowhere. Here’s what makes ours different:
- Data deep dive
- Digital presence audit
- Platform strategy that fits
- Trends that actually matter
- Real-time tracking tools
- Direct access to specialists
Paid ads that don’t waste your money
Let’s face it – advertising budgets are tight, and every dollar needs to work hard.
- Target readers who stay
- Campaigns built to convert
- Adapt in real time
- Ongoing expert optimization
- Scale what works, cut what doesn’t (fast)
- Clear reports, no jargon
Social media that builds real community
It’s not just about posting content anymore.
- Done-for-you content creation and scheduling.
- Distinct, on-brand voice.
- Spot trends before they peak
- Platform-specific strategy updates
Emails that people actually open
Because “one size fits all” newsletters are so 2010.
- Segment your audience (without making it complicated).
- Subject lines that cut through inbox clutter
- Design templates that look great everywhere.
- Turn newsletters into revenue streams
Blog posts that work double-duty
Content that ranks AND converts? Yes, please.
- SEO-smart topics readers care about
- Human, conversational writing
- Content that builds authority
- Search + social optimized
Community management that creates superfans
Building a community is more than moderating comments.
- Create engaging spaces for readers
- Spark real conversations on social
- Nurture your biggest supporters.
- Handle sensitive topics with care
- Build lasting relationships