Facebook app on the Hallmark Channel Facebook page to accompany their Christmas programming. After logging in, users could write a holiday wish or choose from a list of pre-written wishes. They could optionally choose to dedicate the wish to a loved one. The wish appeared on a map and the dedicatee was notified. The app incorporate sharing and video promos throughout.
Work performed: Created spec, managed project and subcontractors, tested and launched app on Facebook.