Arranged offsite brand exploration day for heads of all Amplio departments. Hired branding expert and meeting facilitator.
All attendees were asked to prepare for the answering by completing a series of branding questions, which were tabulated and used to spark ideas at the meeting. The day was spent going through branding exercises in small teams and resulted in the creation of a new logo, colors, positioning statement, mission statement and overall brand book.
Work performed: Strategy, implementation, rebranding.