User-generated recipe book app for Hallmark Channel’s 2011 Christmas campaign.
Work performed: Envisioned, spec’ed and project managed user-generated recipe book app for Hallmark Channel’s 2011 Christmas campaign. After launch, users uploaded their favorite family holiday recipes. I moderated those recipes, then turned the entire database into a 200+ page book that was printed and given to Hallmark Channel executives. A PDF of the book was made available on the Hallmark Channel website for users to download.