Sweepstakes to celebrate the James Taylor Facebook page reaching 1 million likes (organically!). The contest ran on the timeline for two weeks via two posts: one to announce the start of the sweepstakes and one to remind everyone there was one day left. Together, they generated more than 75,000 entries. The final stats were 3m reach, 109k likes, 77k comments and 5k shares with NO advertising.
Work performed: strategy, design, prizing, contest management.