Social Media
Designed strategy. Started Facebook page and grew organically to almost 2m likes. Maintained all social accounts. Implemented and managed social contests.
App Development
Created apps for Carnegie Hall performances, two worldwide tours and Troubadour Reunion album/tour.
Digital Marketing
Collaborated with record label on social promotions for launch of new album.
Social Media
With Buzztone agency, designed social media strategy. Grew Facebook pages to over 3m Likes. Managed communities for 3 original TV shows.
App Development
Created apps for Christmas promotions, movie premieres and new TV series. Created second screen apps for 12 original movies. Created multiple apps for Kitten Bowl.
Social Media
Managed Facebook and Twitter accounts for CBS Home Entertainment, involving 2 corporate accounts and 70+ show Facebook pages. Drove sales of DVD and Blu-Ray products. Provided monthly analytics. Created social campaigns for major DVD releases.
Social Media
Designed strategy. Grew Facebook page from 300 Likes to 60,000. Created, branded and maintained all social accounts. Ran Facebook and Twitter contests. Placed Facebook advertising. Created Facebook apps.
Email Marketing
Designed strategy. Designed and implemented regular html email marketing campaigns.
Social Media
Created and implemented social media strategy. Managed and improved growth across all social profiles. Created “social overlay” bar to drive traffic to website from all social links. Provided monthly analytics.
Digital Marketing
Provided research and guidance to drive entry into the scrapbooking industry. Designed marketing campaigns
PR
Created and managed influencer panel. Managed press coverage database.
Event Management
Designed and implemented yearly press events at scrapbooking conventions.
Blogger Outreach
Conducted blogger outreach programs
Digital Marketing
Director of Marketing. Created marketing strategy from the ground up for brand new product, including branding, website, marketing collateral, presentation and social media strategy.
Product Development
Designed product’s social content. Collaborated on beta test plan and success metrics.
Social Media
Created and manage all social media platforms.
Contest Management
Designed and implemented Facebook contests to promote new DVDs and increase Facebook page likes.
Social Media
Created graphics to celebrate Facebook milestones.
App Development
Created custom Facebook apps for special promotions.
Blogger Outreach
Conducted blogger outreach and ran regular blogger-based contests.
Website Design
Designed and oversaw the development of a hybrid WordPress / Amazon Webstore site to sell electric vehicle charging stations to consumers.
Email Marketing
Developed strategy, designed and implemented HTML email marketing campaigns to generate pre-sale interest, selling out inventory ahead of schedule.
Social Media
Developed social media strategy for launch. Established brand’s Facebook and Twitter pages and trained in-house staff to maintain and grow audiences.
Digital Marketing
Developed social media contests to maximize exposure on the Dr Oz show to grow the company’s email marketing list from zero to 4,500 subscribers in six months.
Social Media
Developed the brand’s initial launch into social media with Facebook and Twitter. Primary goal to attract new staff as well as educate consumers to the advantages of physical therapy.
Content Marketing
Launched the Fox Blog leveraging in-house staff’s expertise. Collaborated with design agency for blog development to ensure SEO and usability best practices.
App Development
Created custom Facebook apps to drive sales of fitbook and fitbook junior products. Created custom Facebook apps to provide product and company overviews, demos and links to monthly newsletters.
Social Media/Contest Management
Designed and managed contests to accompany university promotions.
Social Media
Managed FB and Twitter accounts for Snuggie and Forever Lazy products. Created Fan of the Week campaigns. Provided monthly analytics. Created branding for YouTube channel.
App Development
Created custom Facebook apps for contests, videos and welcoming new fans.
Website Design
Designed, implemented and maintained two websites.
Design
Designed and printed business cards, letterhead, envelopes, sales sheets and horse show info cards.
Social media
Branded and maintained Facebook page.
Advertising
Designed and placed advertising in trade magazines.
Marketing
Created and implemented new marketing strategy to increase horse show entries.
Design
Designed and printed loyalty cards, candy bar wrappers, sales sheets, programs and fliers. Arranged corporate sponsorships.
Website Design
Designed, implemented and maintained website.
Social Media
Branded and maintained Facebook page.
Advertising
Designed and placed advertising in trade magazines.